White label ticketing
White label your event: sell tickets under your brand, not someone else's
Have you ever bought a ticket and never seen a ticketing company's name anywhere? That event is white labeled. Here is how it works, what it protects, and how to run your whole checkout on your own domain with TixSimple.
How this ticketing works
White labeling means the ticketing technology stays invisible. Your attendee lands on your domain, sees your logo and colors, buys a ticket, and gets a confirmation email from your event — never a marketplace's. The software is still doing the work; it just does not sign its name on your audience.
Most big marketplaces do the opposite. Their business model is a marketplace: your event page carries their logo, their footer, their account prompts, and their recommendations. Once someone buys your ticket, that buyer is in their database, and it is entirely normal for that buyer to be emailed about other events in your city — including events that compete with yours on the same weekend.
With TixSimple, ticket pages, event websites, confirmation emails and wallet passes carry your brand. You can run the whole thing on your own domain (tickets.yourevent.com or your main site), so the buyer's journey never leaves your world. Payouts go directly to your own Stripe account, so even the bank line on the buyer's statement can be yours.
What to set up in TixSimple
- 1Add your logo, colors and organizer contact details so every page and email matches your brand.
- 2Point a custom domain or subdomain (for example tickets.yourevent.com) at your TixSimple site.
- 3Build your event website in the site builder and embed the ticket box directly in the page so checkout never redirects to a marketplace.
- 4Connect your own Stripe account so funds and payout descriptors are yours.
- 5Customize the ticket design and wallet pass with your artwork.
- 6Own the data: export your attendee list, or sync it to your email tool, so your audience is your list.
Fee example: Branded general admission ticket
A $35 ticket carries a TixSimple platform fee of $0.78 (1.3% + $0.33). If you sell 1,000 tickets, the total platform fee is $780. Stripe processing is separate and you choose whether to pass fees to the buyer or absorb them.
Ticket price
$35
Platform fee
$0.78
Net revenue
$34,220
Why brand ownership is worth more than a logo swap
The point of white labeling is not vanity. It is trust and repeat business. Attendees who buy from a page that clearly belongs to you complete checkout at a higher rate, are less confused about refunds and entry, and remember who to buy from next year. When your ticket page looks like a third-party marketplace, part of that trust and recall belongs to the marketplace instead.
It is also about the list. On a marketplace, the buyer relationship is shared at best. On a white labeled setup, every buyer email, phone number and attendee answer belongs to your event, so your next announcement goes out from you instead of competing for attention in someone else's newsletter.
Finally, it is about competition. Marketplaces are incentivized to keep buyers browsing — recommendations, 'events near you' emails, and category pages that list the show down the street next to yours. A white labeled checkout has exactly one call to action: come to your event.
- Your domain, logo and colors across pages, emails and wallet passes
- No third-party branding, ads or competing event recommendations
- Attendee data stays yours and exports on demand
- Direct Stripe payouts in your own business name
- Custom ticket artwork and branded QR check-in
- 1.3% + 33¢ per paid ticket with no monthly platform fee
Frequently asked questions
What does white label ticketing actually mean?
It means the ticketing provider's branding is hidden. Your attendees see your domain, your logo, your emails and your ticket design, while the platform quietly handles checkout, delivery and scanning behind the scenes.
How is that different from Eventbrite or similar marketplaces?
Marketplace platforms put their own brand on your event page and use your buyers to promote their catalog, which can include other events happening near yours. A white labeled setup keeps the page, the emails and the buyer relationship attached to your event only.
Can I use my own domain?
Yes. Point a subdomain such as tickets.yourevent.com at TixSimple, or run your whole event website on your own domain with the ticket box embedded in the page.
Do the confirmation emails and tickets carry my brand?
Yes. Confirmation emails, ticket pages, QR tickets and wallet passes use your logo, colors and organizer details.
Who owns the attendee data?
You do. Attendee records, custom form answers and order history are yours to view and export at any time.
Does white labeling cost extra?
Branded pages, emails and tickets are included with standard ticketing at 1.3% + 33¢ per paid ticket. A custom domain event website is part of the website packages if you want your full site hosted with us too.
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